Articles

“So what do you guys do for AI search?” “How do we optimise for AI?” “We want to show up on ChatGPT!” “We need SEO and GEO.” Australian business owners and C-suites know the concept of GEO/AI SEO/LLM SEO/AEO and…

More website traffic can look like a win, but it doesn't always lead to more sales. SEO traffic is valuable when it brings the right people to your website and gives them a clear next step. Consider a local accounting…

Google does not penalise content simply because an artificial intelligence tool wrote it. Search algorithms filter out redundant, substitutable commodity content that fails to provide new value to searchers. If your business scaled article output using raw generative AI prompts,…

In April 2026, Google's Danny Sullivan stood on stage in Toronto and told a room of SEOs that AI has lowered the barrier to producing content, forcing Google to raise the bar for what actually gets indexed.  “Crawled, currently not…

For the last two years, SEO has carried a blind spot we could not fill with our own data: whether our pages appear when Google answers a search with AI, and how often. We have had every reason to care…

A few years ago, SEO felt a whole lot easier. It seemed that you could search for your business category in your city and find yourself on page one simply by having a professionally designed website or by being around…

If you’ve been hunting for quotes or just spoken to an SEO provider recently, you’ve likely come across the term “local SEO”. It’s usually either marketed as a standalone package or as a deliverable within a broader SEO strategy. On…

Yes. You can use AI-generated (or AI-assisted) content on your website, including content you want to rank in Google. What matters is simply whether the content is genuinely helpful, accurate, and made for people, not primarily made to manipulate search…

eCommerce SEO is often presented as a simplified extension of “regular” SEO: optimise your product pages, write a few blogs, build some links, and wait for results. In practice, that advice breaks down very quickly. eCommerce websites are structurally more…

As we already know as business owners, when someone is searching for a local service, an expert, a restaurant, or even a product, reviews have become a core part of their decision-making process. When someone Googles your brand (or finds…

In the past few months, some of the world’s biggest companies have made major moves in SEO and content. Meta, Microsoft, Amazon, and more are all hiring in-house SEO strategists, content leads, and technical SEO specialists, and they’re paying serious…

Every year, a new concept sweeps through the SEO world and briefly takes center stage. Recently, that concept has been “chunk optimisation.” The idea is simple enough: break your content into neat, digestible sections so that search engines and large…

Accessibility is about making sure anyone can use your website, regardless of how they’re interacting with it. That includes people using screen readers, browsing on mobile with poor reception, navigating with a keyboard, or even just trying to read your…

The way people search and the way Google answers have changed dramatically. With the rollout of AI Overviews in May 2024 and its rapid global adoption throughout 2025, we’ve seen a major surge in zero-click searches.  These are searches where…

You’ve invested in SEO, either financially with a provider or with your own time. You’ve waited patiently for 3, 6, or 12 months. But at some point, the question becomes unavoidable: How do you actually know if your SEO efforts…

If you’re running a business in 2025, you’ve probably asked yourself the same question that many Australian business owners face: Should I invest in SEO or Google Ads first? Both channels can drive traffic, leads, and sales. Both are trusted…

If you’ve started exploring SEO for your business, chances are you’ve seen wildly different price tags, with some quotes as low as $500 a month and others north of $5,000. It can be confusing, especially when there are some providers…

SEO in 2025 isn’t some new mysterious formula. It’s simply Google doubling down on what it has always wanted: websites that genuinely help users. Every algorithm update, every new AI integration, every ranking shift is all heading in the same…

As the co-founder and digital lead at 5 Twelve, I chat with businesses daily who express to me their struggle with getting seen online without having to pay for each impression or click. They typically have already spent thousands on a…

As a dental practice owner, you’re acutely aware of the competitive landscape that defines today’s dental industry. Standing out in a crowded digital space is not just about offering top-notch dental services but also about how effectively you market your…

In the ever-evolving landscape of digital marketing, understanding the difference between search engine optimisation (SEO) and search engine marketing (SEM) is crucial for driving targeted traffic, increasing online visibility, and ultimately, achieving business success. Are you leveraging both strategies to their full potential? In…

It’s the most wonderful time of the year! The holiday season is just around the corner, and with it comes a wealth of opportunities for businesses to capitalise on the festive spirit and drive sales. To make the most of…

As a search engine optimisation (SEO) specialist, I often sit down with businesses undergoing a rebranding process. While rebranding is typically approached from a design and identity standpoint, there’s a critical component that often gets overlooked: SEO. The intersection of branding…

Updated 13th November 2023 At its core, Google functions as a vast digital librarian, cataloguing countless pages of information and providing users with the most relevant answers to their queries. Underpinning this mammoth task is its search algorithm—a complex set…

A Google Business Profile is a free and easy-to-use tool that can help a business improve its online presence for free! In this article, we’ll discuss the importance of having a Google Business Profile, how to create and edit one,…

Working with clients to establish their businesses online, I often check in with their overall online presence and make an assessment of what’s out there on Google that has their brand mentioned, listed, and linked to. There’s been a huge…

As an SEO specialist and business owner, I frequently engage in conversations with local business owners regarding their online presence and marketing strategies. Most of these business owners already possess a basic understanding of how online marketing works and many…

In today’s highly competitive business landscape, generating phone calls from potential customers is a crucial aspect of driving growth and increasing sales. Your website plays a significant role in attracting and converting visitors into valuable leads. Talking search engine optimisation (SEO) with…

As a business owner managing your own website, it is crucial to understand the significance of a well-optimised homepage. Your homepage acts as the virtual front door to your business, often making the first impression on potential customers. Optimising your…

In today’s digital age, it’s more important than ever for businesses to have a strong online presence. But with so many different digital marketing channels to choose from, it can be tough to know where to start or how to…

Since the launch of ChatGPT in 2022, Artificial intelligence (AI) has rapidly evolved the landscape of businesses across all industries. From automating repetitive tasks to providing more customised insights into customer behaviour, AI is helping businesses to be more efficient and effective.…

Search engines play a pivotal role in connecting people with information, and businesses with potential customers. Among the types of search engines available, Google stands out as the dominant force, driving 93.12% of all search queries as of May 2023. The…

When we think about traditional marketing methods, building trust has long been a proven strategy for brands and businesses. By building trust across traditional marketing channels, businesses were able to effectively establish credibility and develop long-lasting relationships with their target…

Starting a new small business is an exciting journey, and having a robust Content Management System (CMS) is crucial for easily and effectively managing your website’s content and optimising it for search engines. In this guide, we will explore four…

As a business owner, understanding marketing terminology is crucial for effectively promoting your products or services and reaching your target audience. Marketing can often seem complex, but grasping the basics will empower you to make informed decisions and develop successful…

Search engine optimisation (SEO) is an ever-evolving field, and as a result, there are many myths and misconceptions that have developed around it. Unfortunately, these myths can lead to ineffective or even harmful SEO strategies. In this article, we will debunk…

It’s a well-known fact that 91% of searchers do not venture beyond the first page of Google’s search results. As a business in 2023, it is often stressed to you that your entire digital marketing efforts need to get you…

Artificial intelligence (AI) has become readily accessible to the general public with the emergence of tools such as ChatGPT, Bing Chat, Snapchat AI Chatbot, and the latest addition, Google Bard. Although Alexa, Siri, Google and Cortana have lived in our…