Articles
SEO Pricing Explained for Australian Businesses
If you’ve started exploring SEO for your business, chances are you’ve seen wildly different price tags, with some quotes as low as $500 a month and others north of $5,000. It can be confusing, especially when there are some providers…
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What Google Wants From Your Website in 2025 (And How to Give It to Them)
SEO in 2025 isn’t some new mysterious formula. It’s simply Google doubling down on what it has always wanted: websites that genuinely help users. Every algorithm update, every new AI integration, every ranking shift is all heading in the same…
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Reasons Why Your Website Isn’t Ranking on Google
As the co-founder and digital lead at 5 Twelve, I chat with businesses daily who express to me their struggle with getting seen online without having to pay for each impression or click. They typically have already spent thousands on a…
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The Ultimate Guide To SEO For Dentists
As a dental practice owner, you’re acutely aware of the competitive landscape that defines today’s dental industry. Standing out in a crowded digital space is not just about offering top-notch dental services but also about how effectively you market your…
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Discover the Difference Between SEO and SEM
In the ever-evolving landscape of digital marketing, understanding the difference between search engine optimisation (SEO) and search engine marketing (SEM) is crucial for driving targeted traffic, increasing online visibility, and ultimately, achieving business success. Are you leveraging both strategies to their full potential? In…
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2023 Christmas Digital Checklist: Tips for a Successful Holiday Season
It’s the most wonderful time of the year! The holiday season is just around the corner, and with it comes a wealth of opportunities for businesses to capitalise on the festive spirit and drive sales. To make the most of…
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Rebranding from an SEO Perspective: What Every Business Owner Should Know
As a search engine optimisation (SEO) specialist, I often sit down with businesses undergoing a rebranding process. While rebranding is typically approached from a design and identity standpoint, there’s a critical component that often gets overlooked: SEO. The intersection of branding…
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Google’s Latest Algorithm Updates 2023: What You Need to Know
Updated 13th November 2023 At its core, Google functions as a vast digital librarian, cataloguing countless pages of information and providing users with the most relevant answers to their queries. Underpinning this mammoth task is its search algorithm—a complex set…
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Why You Need A Google Business Profile in 2023
A Google Business Profile is a free and easy-to-use tool that can help a business improve its online presence for free! In this article, we’ll discuss the importance of having a Google Business Profile, how to create and edit one,…
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An SEO’s Favourite Free Online Directories for Small Australian Businesses
Working with clients to establish their businesses online, I often check in with their overall online presence and make an assessment of what’s out there on Google that has their brand mentioned, listed, and linked to. There’s been a huge…
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How To Assess My Website’s Presence & Performance on Google
As an SEO specialist and business owner, I frequently engage in conversations with local business owners regarding their online presence and marketing strategies. Most of these business owners already possess a basic understanding of how online marketing works and many…
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Simple Ways To Boost Your Website Calls
In today’s highly competitive business landscape, generating phone calls from potential customers is a crucial aspect of driving growth and increasing sales. Your website plays a significant role in attracting and converting visitors into valuable leads. Talking search engine optimisation (SEO) with…
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7 Effective Ways to Improve Your Homepage and Boost Online Performance
As a business owner managing your own website, it is crucial to understand the significance of a well-optimised homepage. Your homepage acts as the virtual front door to your business, often making the first impression on potential customers. Optimising your…
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How To Get The Most Out Of Your Digital Marketing Budget
In today’s digital age, it’s more important than ever for businesses to have a strong online presence. But with so many different digital marketing channels to choose from, it can be tough to know where to start or how to…
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AI in Digital Marketing: Can It Replace Human Specialists?
Since the launch of ChatGPT in 2022, Artificial intelligence (AI) has rapidly evolved the landscape of businesses across all industries. From automating repetitive tasks to providing more customised insights into customer behaviour, AI is helping businesses to be more efficient and effective.…
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A Quick Guide To Google’s Search Engine Results Page (SERP) 2023
Search engines play a pivotal role in connecting people with information, and businesses with potential customers. Among the types of search engines available, Google stands out as the dominant force, driving 93.12% of all search queries as of May 2023. The…
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How To Be Mindful Of E-E-A-T When Marketing Online
When we think about traditional marketing methods, building trust has long been a proven strategy for brands and businesses. By building trust across traditional marketing channels, businesses were able to effectively establish credibility and develop long-lasting relationships with their target…
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Choosing A CMS For Your New Small Business: An SEO’s Guide
Starting a new small business is an exciting journey, and having a robust Content Management System (CMS) is crucial for easily and effectively managing your website’s content and optimising it for search engines. In this guide, we will explore four…
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Basic Marketing Terms You Need to Know as a Business Owner
As a business owner, understanding marketing terminology is crucial for effectively promoting your products or services and reaching your target audience. Marketing can often seem complex, but grasping the basics will empower you to make informed decisions and develop successful…
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Debunking SEO Myths
Search engine optimisation (SEO) is an ever-evolving field, and as a result, there are many myths and misconceptions that have developed around it. Unfortunately, these myths can lead to ineffective or even harmful SEO strategies. In this article, we will debunk…
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Google Search Click-Through-Rate Statistics 2023
It’s a well-known fact that 91% of searchers do not venture beyond the first page of Google’s search results. As a business in 2023, it is often stressed to you that your entire digital marketing efforts need to get you…
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What Is AI And Can My Small Business Benefit?
Artificial intelligence (AI) has become readily accessible to the general public with the emergence of tools such as ChatGPT, Bing Chat, Snapchat AI Chatbot, and the latest addition, Google Bard. Although Alexa, Siri, Google and Cortana have lived in our…
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