Reasons Why Your Website Isn’t Ranking on Google
March 22, 2024
As the co-founder and digital lead at 5 Twelve, I chat with businesses daily who express to me their struggle with getting seen online without
At 5 Twelve, we understand the importance of standing out from the crowd and reaching your target audience. Our small but mighty team of digital marketing experts leverage the latest strategies and tools to help our clients achieve their goals.
We take a far more personalised approach to digital marketing, taking the time to understand your unique business goals and challenges. Our collaborative process ensures that we develop a tailored digital marketing strategy that meets your specific needs. With a proven track record of delivering results for hundreds of businesses Australia-wide in SEO and Google Ads across various industries, we have the expertise and experience to assist in driving your business growth.
At 5 Twelve, we prioritise transparency, honesty, and integrity. We pride ourselves on providing personalised and attentive service to each of our clients. Let us help you take your business to the next level with our comprehensive digital marketing skills.
Through both one-off audits/strategies to ongoing monthly optimisation, our search engine optimisation (SEO) services cater to small to medium-sized businesses, delivering tailored strategies that increase and improve online visibility, drive the right kind of traffic, and generate leads.
We build Google Ads campaigns for businesses of all sizes with the goal of increasing the number of quality calls and enquiries reaching their website through Google search. Best complemented with SEO efforts, we create, manage and modify our campaigns to generate the right leads.
To help empower and educate small to medium-sized business owners looking to take on their own digital marketing, we offer a comprehensive and personalised strategy session service. With a 40+ page document, you leave armed with a strategy comprising all the instruction you need to succeed.
No minimum terms. We work on a monthly subscription model.
Got questions? Chat with our in-house team directly.
24/7 access to your data with detailed reporting emailed monthly.
Our work doesn't get outsourced overseas.
We do more than just backlinks and blog posts.
Established in 2023, 5 Twelve is a boutique agency from the Gold Coast. Our mission extends beyond just online presence; we aim to assist in unlocking the full digital potential of businesses through results-driven SEO, Google Ads and digital strategy.
Rooted in a culture of on-shore expertise, our mighty team thrives on creativity and passion, continually raising the bar in client satisfaction and extraordinary outcomes.
Within your first chats with our digital specialists, you’ll instantly recognise the true passion for the craft and the experience to back it up.
We work with a range of businesses all across Australia to achieve their digital marketing success.
Get in touch to find out how we can work with your business.
We bring a wealth of experience and a proven track record to the table, demonstrating our capability to deliver substantial improvements in SEO and Google Ads.
However, the nature of search engines means outcomes are not entirely within our control. We cannot promise guaranteed rankings or specific results, as search algorithms are complex and constantly evolving.
Our commitment is to apply best practices, continually adapt to changes, and strive for the best possible outcomes.
Understanding that SEO and Google Ads require patience and time to yield results, we emphasise this to our clients before getting started. Ultimately, we don’t see it as a smart investment if you’re only looking to commit to the first 1-5 months of SEO or Google Ads – you simply won’t achieve the results you’re likely expecting.
Despite this, we understand that business needs, budget and operations are always evolving and we value your freedom, offering flexible arrangements with a 30-day notice period for service termination. We aim to support your growth, not constrain it.
As specialists in our field, we focus on what we do best: SEO and Google Ads. Our expertise is specific, and we don’t dilute our efforts by trying to cover every digital marketing service under the sun.
This specialisation ensures that you’re getting dedicated, knowledgeable assistance designed to make a real difference in your online visibility and advertising effectiveness. We do have trusted partners to refer you to if you require any further marketing or digital marketing assistance. PLUS we also can work directly within your existing and trusted team of digital and marketing professionals.
At the heart of our approach is the development of genuine, lasting relationships with our clients.
With our specialists also playing the ‘role’ of account managers, we’re here to support you, answer your questions, and guide you through the complexities of digital marketing as you need us.
Our team is always accessible via email and willing to schedule calls to ensure you feel valued and understood every step of the way.
Data drives everything we do. From strategy development to ongoing management, we rely on analytics to inform our decisions and measure success.
We ensure transparency in reporting, providing you with insights into your campaigns’ performance and areas for improvement. Avoiding data, even when it is terribly oh-so bad, is not in our DNA; instead, we embrace it to drive better results, work out what’s working or not, and improve.
Our agency stands on the pillars of quality and integrity, which means keeping our work out of the Philippines. Offshoring can dilute control, risk security issues and compromise the quality of work.
By maintaining all tasks within our team, we ensure that every aspect of your project is handled by specialists who are deeply integrated into our business values and quality standards. This approach allows for better communication, quality control, and ultimately, more effective campaigns.
At 5 Twelve, our journey began with a vision to redefine the agency landscape. Our conversations with many business owners revealed a common frustration: the industry’s trend towards overpromising and underdelivering.
On one extreme, scam artists across the world seemed to have taken advantage of the elusive nature of search engines, the lack of qualifications needed, and the fact that most (but not all) businesses will require a strong online presence to succeed. Even our own inboxes are full of spam SEO cold outreach – and they all guarantee incredible results they can achieve for us at a low price of just $399 a month!
Somewhere in the middle though, there are a lot of agencies who have defined the above ‘norms’ to stay competitive in price and operations and, unfortunately, weren’t able to deliver on their word for some or most of their clients. Although we can’t guarantee any particular deliverable in this realm, following agency norms is a surefire way of achieving ‘churn-and-burn-hood’.
As we understand what it’s like to be business owners ourselves, we wholeheartedly believe that every business deserves transparency, quality and honesty when engaging with any professional service.
The cost of working with us varies depending on the scope of the project.
For SEO, we have a set of packages tailored to meet the needs of businesses targeting local and low-competition areas, high-competition areas, multiple high-competition areas, and national/e-commerce scale. Our monthly retainers start from $1,500 per month and go up to more than $3,000 per month.
For Google Ads management, we will make a recommendation on a monthly ad spend (we will instruct you to add your card on file to the Google Ads platform and have the agreed budget pacing set), and calculate a monthly management retainer based on the required hours for campaign work starting at $1,500 per month.
It’s important to keep in mind that investing in digital marketing can yield significant long-term benefits and return on investment (ROI) for businesses. Our goal is for our efforts to earn your monthly retainer (and ad spend) back for your business, and then some. Before embarking with us, we make sure you calculate and understand how many leads and sales we need to achieve to reach an ROI breakeven.
Fill out our comprehensive online contact form to get a quote today.
Results for 5 Twelve are primarily measured in conversions.
For SEO, we do keep track of website rankings, organic traffic, and website events such as form completions, purchases, phone clicks and email clicks and highlight the data around these in our monthly touchpoints and reporting. Again, we are at the mercy of the Google algorithm and platform, so ultimately, SEO efforts can typically take 6-8 months to see consistent, sustainable results.
For Google Ads, depending on whether we’re starting from scratch or modifying an old campaign, we typically don’t see sustainable results until the 3-6 month mark. This is a generous timeline, but it accounts for the maturation time for us to build the campaign, for Google to test the waters and learn, for us to perform a few rounds of major and minor changes to ensure we’re targeting the right audiences, and for us to achieve the best cost-per-click (CPC) for the right keywords.
Before we commence, we’ll typically jump on 1-3 video calls to work out your goals, set your expectations, and begin strategising the campaign/s.
We create a live dashboard with all of your data to collect in a simplified way for you to keep track of performance whenever you like.
Each month, we will send you a report with your data, notes about what the data means, a log of what we’ve been up to and plans for the coming months. We’ll also organise a work-in-progress (WIP) each month where we can catch up with a coffee in person or over Zoom, run through the report, any questions and concerns, and discuss the coming plans.
We like to work closely with our clients to develop and maintain a personalised strategy for both SEO and Google Ads. Communication is integral, so we made sure to bundle up time to chat into our package costs. With this in mind, we have a lot of respect for our clients and their time, and we only work with clients who have the same respect for us.
We don’t tolerate grilling in our WIPs or excessive/after-hours phone calls. (Any emergencies are A-okay of course!)
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