Simple Ways To Boost Your Website Calls

In today’s highly competitive business landscape, generating phone calls from potential customers is a crucial aspect of driving growth and increasing sales. Your website plays a significant role in attracting and converting visitors into valuable leads.

Talking search engine optimisation (SEO) with many local businesses, we’ve found some common opportunities for improvement that could be implemented by the business owner. 

In this article, we will explore effective ways for business owners to boost their website calls and capitalise on valuable opportunities for business growth from the perspective of a digital marketing specialist.

Prominently Display Contact Information & Link It!

Make it easy for visitors to find your contact information by prominently displaying it on your website. Ensure that your phone number is clearly visible on every page, preferably in both the header and footer sections. A rule of thumb is to display your phone number or email address on the top right-hand side of your header as this is often where users’ eyes draw to find contact information.

Additionally, ensure you have a dedicated “Contact Us” page with your phone number, a contact form, address details, operating hours, and a map if applicable. By providing multiple contact options, visitors can choose their preferred method of communication, which increases the likelihood of them reaching out to you.

Don’t forget to link your information! Particularly for mobile phone users, a linked phone number (eg. tel:0401744060) improves the experience of the user – for any level of accessibility, they can simply click the button to dial your number rather than manually copy and paste it into their phone dial.

Also link your email addresses (eg. mailto:support@5twelve.com.au) for both mobile and desktop users to be quickly redirected to their emails to send you an enquiry. And remember to link your address to Google Maps too! If you have a Google Business Profile, you can find the link in maps under ‘Share’ (image depicted below).

Utilise Call-To-Action Buttons

Strategically place call-to-action (CTA) buttons throughout your website to prompt visitors to take action and make a phone call. Most website builders have pre-designed buttons that you can simply drag and drop into a page.

Use compelling phrases like “Call 0401 744 060,” “Speak with an Expert,” or “Get a Free Consultation.” Place these buttons in visible locations, such as the header and within content sections.

Use contrasting colours that attract attention and make the buttons easily identifiable. By incorporating clear and persuasive CTAs, you create a sense of urgency and encourage visitors to reach out for more information or assistance.

Ensure Your Website Is Mobile-Friendly

With the increasing number of users accessing the internet on mobile devices, it is crucial to optimise your website for mobile responsiveness.

Ensure that your website is mobile-friendly and provides a seamless browsing experience across different devices and screen sizes. A mobile-responsive website enhances user experience and makes it convenient for visitors to find your contact information and initiate a phone call with just a click. How do you check?

Try Google’s Mobile-Friendly Test. It’s a free tool that’ll confirm whether your website is already responsive on mobile. If not, it’ll provide you with some recommendations on what you may need to fix.

Always test your website on various mobile devices to ensure that buttons and phone numbers are easily clickable and visible. By catering to the growing mobile audience, you improve the chances of getting website calls and capturing potential leads.

Leverage Testimonials And Reviews

Displaying testimonials and reviews from satisfied customers can significantly boost trust and credibility on your website.

When visitors see positive feedback from others, they are more likely to feel confident about contacting your business. Include testimonials on prominent pages, such as the homepage, service pages, or the “Contact Us” page. Ensure that testimonials are genuine, specific, and highlight the benefits customers have experienced by working with you.

If possible, include the customer’s name, photo, and even video testimonials for added authenticity. By showcasing social proof, you instil confidence in potential customers, increasing the likelihood of them reaching out to your business.

Add Links To Your Social Media

Integrating your social media presence with your website can enhance engagement and encourage visitors to reach out to you.

Include prominent social media profile links on your website, preferably in the header or footer section. These links can lead visitors to your business profiles on platforms like Facebook, Twitter, LinkedIn, or Instagram. When potential customers see your active social media presence, it instils trust and provides an additional channel for them to connect with your business.

Encourage visitors to follow your social media accounts for updates, special offers, and customer testimonials. By linking your social media profiles, you expand your reach and increase the chances of driving website calls from interested prospects on more than just your website.

Test Out These Suggestions Yourself

 Depending on your website builder, the above suggestions may be some super easy ways to help convert website visitors into quality leads and sales for your small business. 

Implement these strategies, monitor their effectiveness, and make adjustments as needed to maximise your website’s potential for generating valuable phone calls.

If you’re looking for someone else to implement these, chat with your web developer or with us at 5 Twelve. We have specialists across Google Ads and SEO who work to optimise your online presence and performance across Google Search and your website. 

We help you set a budget, identify your target market, and see a return on investment (ROI) across your paid advertising as well as organic performance. If you’re curious to know how we’d help your business achieve success through digital marketing, get in touchtoday.