Search Engine Marketing (SEM) is a type of online marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising and optimisation techniques.
SEM includes Pay-Per-Click (PPC) advertising, where advertisers bid on keywords to have their ads appear at the top of SERPs. SEM can be a powerful tool for businesses looking to increase their online presence and drive targeted traffic to their website, ultimately leading to increased sales and revenue.
PPC is a form of digital advertising where advertisers pay each time a user clicks on their ad.
Google Ads is one of the most popular platforms for PPC advertising, allowing advertisers to create and display ads on Google’s search engine results pages and other websites within the Google Display Network.
With Google Ads, advertisers can target specific audiences and demographics, set their own budgets, and track the performance of their ads through metrics such as clicks, impressions, and conversions.
At 5 Twelve, we tailor our PPC solutions to suit your budget, goals, and industry. We will provide:
Transparency on ad spend and performance is a core value of our PPC product. We believe that our clients have the right to know exactly where their ad dollars are going and how well their campaigns are performing. That’s why we provide detailed reporting and regular communication to ensure complete transparency and accountability at all times.
At 5 Twelve, we understand that quality ad copy is crucial to the success of any PPC campaign. That’s why we create compelling, engaging ad copy that captures your target audience’s attention and inspires action. From headlines to calls-to-action, we craft every element of your ad with care and precision.
We conduct thorough keyword research to identify the most relevant and effective keywords for your campaign, then use advanced targeting options to reach users who are actively searching for those keywords. This approach helps maximize your ad spend and drive better results.
Google search paid ads appear at the top and bottom of SERPs, and businesses pay each time a user clicks on their ad. Google search paid ads can be a highly effective way to reach customers who are actively searching for your products or services, and can drive targeted traffic to your website.
Google display ads allow businesses to place their ads on websites across the Google Display Network. These ads can be in the form of images, text, or even video, and can be targeted to specific audiences based on interests, demographics, and behaviours. Google display ads can help businesses increase brand awareness, reach new audiences, and drive conversions on their website.
Once your PPC campaign has launched, our team focuses on tracking, iterating, and optimising for better performance. We leverage cutting-edge campaign monitoring tools and in-depth data analytics to identify areas for improvement and refine your cost-per-acquisition or ranking. We provide complete transparency and report the results to you, regardless of the outcome.
Ready to transform your digital presence into a powerhouse of growth and engagement? Beyond our Google Ads services, we at 5 Twelve are seasoned experts in a spectrum of digital marketing avenues including SEO, social media ads, and holistic digital strategy development.
Understanding that each journey begins with a single step, we invite you to book a free 30-minute consultation with our specialists. This no-obligation chat allows us to understand your vision, challenges, and objectives, laying the groundwork for a tailor-made strategy that speaks to the core of your brand and business needs.
Don’t let another day pass by in the digital slow lane. Your journey toward dominating the online sphere starts with a simple, transformative conversation. Book your slot today, or alternatively, get in touch!
PPC (pay-per-click) and CPC (cost-per-click) are both terms used in the context of online advertising, but they refer to different things. PPC is a pricing model for advertising where advertisers pay each time a user clicks on their ad, regardless of the ad’s performance. CPC is the actual amount an advertiser pays for each click on their ad.
Google Ads uses a combination of factors to determine which ads to display for a given search query, including the ad’s relevance to the search term, the ad’s historical performance, and the advertiser’s bid for the ad placement. Google’s ad auction system takes all of these factors into account to determine which ads are most likely to generate clicks and deliver value to the advertiser.
Yes, Google Ads can be effective for small businesses with limited budgets. With Google Ads, advertisers can set their own daily budgets and bid amounts, so they have control over how much they spend on each ad. Additionally, Google Ads offers a range of targeting options that can help small businesses reach their ideal audience without wasting money on irrelevant clicks.
Google Ads provides a range of metrics to track performance including click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). By analysing these metrics, advertisers can gain insights into what’s working well and make data-driven decisions to optimise their campaigns for better performance.