Digital Marketing Strategy Session

Looking to enhance your business’s online presence? Want to take it into your own hands but not sure how or where to start?

At 5 Twelve, we’re a local, Gold Coast-owned and operating digital marketing company eager to disrupt the industry and redefine the expectations businesses should have when it comes to their digital presence and performance.

To help empower and educate small to medium-sized business owners, we offer comprehensive digital marketing strategy sessions in person and online.

Why Offer Strategy Sessions to Business Owners?

We wholeheartedly know that investing time, money and resources strategically across digital marketing channels is essential for business growth. 

We’ve spoken to numerous business owners who tend to dismiss or avoid conversations about their online presence – but why?

  1. “I get all of my business through word of mouth”
  2. “I spent thousands of dollars on a website and I haven’t gotten a single lead from it”
  3. “I trusted someone to do my online marketing and it just wasn’t worth it”


Trust in the power of digital marketing has been broken. This is why we are giving the power back to the business owner through education first and action second.

So What's Involved In The 1:1 Strategy Session?

Our 1:1 strategy sessions are personalised and comprehensive digital marketing consultations designed specifically for business owners like you. Led by our seasoned digital marketing specialists, this session dives deep into your business’s unique needs and goals to craft a tailored digital marketing strategy that you can take home.

Through detailed discussions and interactive collaboration, we’ll work together to create a results-driven digital marketing roadmap.

Our experts will guide the most effective channels, platforms, and tactics to reach and engage your target audience. From search engine optimisation (SEO) and social media marketing to content strategies and paid advertising, we’ll explore the options best suited to achieve your business objectives.

By the end of the 1:1 strategy session, you’ll walk away with a clear understanding of how to maximise your digital marketing efforts, reach your target audience, and drive meaningful results without the need to employ a professional. The session serves as a foundation for your future marketing initiatives, empowering you to make informed decisions and optimise your online presence.

Let’s break it down:

1. Scoping Call

We’ll first get started by scheduling a quick 15 to 30-minute scoping call.

Our scoping call is an integral part of our digital marketing strategy service, designed to provide a comprehensive understanding of your business’s unique needs and goals. 

During the scoping call, our specialists will engage in a quick but detailed discussion to gain insights into your business, target audience, and existing marketing efforts. We’ll delve into your goals, challenges, and aspirations, allowing us to identify areas where our expertise can make the most impact.

Our specialists will ask strategic questions to uncover key information about your industry, competitors, and target market. By understanding your business’s unique value proposition and competitive advantage, we can develop a tailored digital marketing strategy that sets you apart from the competition.

This scoping call serves as a collaborative exchange, where you have the opportunity to share your vision and voice your concerns.

2. In House Analysis & Strategy

Prior to the session, our digital marketing experts will conduct an in-depth analysis of your business’s online presence and marketing efforts.

If possible, we will gather essential data and insights related to your industry, target audience, competitors, and current digital marketing activities through website analytics, social media metrics, search engine rankings, and other relevant performance indicators. 

Based on the insights gathered, our team will develop a customised strategy that aligns with your business goals and maximises your digital marketing efforts. We craft a comprehensive roadmap that outlines the specific steps, channels, and tactics to achieve your objectives. 

By engaging in a thorough pre-session analysis and strategy creation process, we ensure that our digital marketing strategy session is focused, efficient, and results-oriented. This process allows us to hit the ground running during the session, maximising our time together and providing you with a clear roadmap for success.

3. 1.5 Hour In Person (or online video) Strategy Session

During the digital marketing strategy session, our specialists will present and discuss the strategy with you. We will provide clear explanations, address any questions or concerns you may have, and fine-tune the plan based on your input and feedback. 

Throughout the session, you’ll have the opportunity to ask questions, seek clarification, and receive professional insights from our specialists. We believe in transparent communication and strive to ensure you fully understand the strategies and recommendations provided.

If you’re a Gold Coast local, we’ll invite you to an in-person strategy session utlising a private boardroom with refreshments and snacks.

4. Walk Away With A Personalised Strategy Report

The personalised strategy report serves as a detailed blueprint for implementing the digital marketing strategies discussed. It outlines the key findings from our analysis, highlights the recommended tactics, and provides step-by-step instructions for execution. The report is structured in a clear and concise manner, making it easy to understand and implement.

Within the strategy report, you will find a breakdown of the recommended digital marketing channels, such as SEO, social media marketing, content marketing, paid advertising, and more. Each channel is accompanied by specific action items and best practices to maximise your results.

Additionally, the report may include competitor analysis, target audience segmentation, content strategy recommendations, and suggested key performance indicators (KPIs) to track the success of your digital marketing efforts. It may also outline any additional resources, tools, or support needed to execute the strategy effectively.

Our goal with the personalised strategy report is to provide you with a tangible document that serves as your guidepost for digital marketing success. It empowers you to take the knowledge and insights gained from our session and implement them confidently within your business.

5. Quick Check In & Ongoing Support

We are committed to your success. Therefore, we are available to provide ongoing support and guidance as you navigate the implementation of the strategies outlined in the report. We believe in a collaborative approach, and our team is ready to assist you every step of the way.

In one month’s time, we’ll also schedule a 15-minute call to see how you’re tracking along where you can ask questions freely and receive any additional guidance. 

All 5 Steps Included:

$2000 inc. GST

What's Part of The Personalised Strategy Report?

By receiving our personalised strategy report after the session, you gain a valuable resource that aligns with your business objectives, streamlines your digital marketing efforts, and helps you achieve meaningful results. With this comprehensive roadmap in hand, you are equipped to propel your business forward in the digital landscape and achieve your desired online success.

Explore the range of insights that can be included:

  • Goal Setting & Business Overview
    • Identifying your target market
    • Finding your unique selling proposition
    • Competitor analysis
    • Snapshot of current digital marketing performance
  • Marketing Channels and Strategies
    • Overview of marketing channels
    • Selection of channels based on business goals
  • Website
    • Creating a website – what CMS + how to get started
    • Importance of accessibility & mobile-friendliness
    • Key elements for website optimisation
    • Questions to ask when hiring a web team
  • Search Engine Optimisation
    • Understanding the importance of SEO for organic visibility
    • Audit your website for SEO
    • On-page SEO to-do list
    • Questions to ask when hiring an SEO specialist
  • Google Business Profile (GBP)
    • How to create and edit your GBP
    • The importance of regularly updating your GBP
  • Pay Per Click (PPC) Advertising
    • Introduction to PPC advertising on Google
    • Setting up effective PPC campaigns
    • Keyword selection and ad copywriting
  • Social Media Strategy
    • Choosing relevant social media platforms
    • Developing a consistent brand voice and messaging
    • Creating and sharing engaging content
    • Leveraging social media advertising
  • Content Marketing
    • E-E-A-T elements and establishing authority with content
    • Delivering informative, educational, or entertaining content
    • How to analyse and ‘fix’ your content
  • Analytics – Free Tools & How To Use Them
  • Budgeting and Allocations
  • How To Leverage AI
    • Tools and uses
    • AI limitations

Organise a Free Chat Today

Ready to transform your digital presence into a powerhouse of growth and engagement? Beyond our digital marketing strategy sessions, we at 5 Twelve are seasoned experts in a spectrum of digital marketing avenues including SEO and Google Ads.

Understanding that each journey begins with a single step, we invite you to book a free 30-minute consultation with our specialists. This no-obligation chat allows us to understand your vision, challenges, and objectives, laying the groundwork for a tailor-made strategy that speaks to the core of your brand and business needs.

Don’t let another day pass by in the digital slow lane. Your journey toward dominating the online sphere starts with a simple, transformative conversation. Book your slot today, or alternatively, get in touch!

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