Debunking SEO Myths
Search engine optimisation (SEO) is an ever-evolving field, and as a result, there are many myths and misconceptions that have developed around it. Unfortunately, these myths can lead to ineffective or even harmful SEO strategies.
In this article, we will debunk some of the most common SEO myths and provide evidence-based information to help you better understand and optimise your website’s search engine performance.
Why Is There So Much Misconception About SEO?
There are several reasons why there are so many misconceptions about SEO.
- Self-proclaimed experts: There are many self-proclaimed SEO “experts” who promote outdated or unethical tactics that can harm a website’s search engine performance. These individuals often use fear tactics or promise quick results to sell their services, leading to widespread confusion and misinformation.
- Focus on superficial metrics: Many businesses and even marketers may not have a thorough understanding of how search engines work or what factors really matter for SEO. This can lead to a focus on superficial metrics, such as keyword density or backlink quantity, rather than on creating high-quality, relevant content and a technically-sound website.
- Complex and evolving algorithm: Google’s algorithms are complex and constantly evolving, and the company often keeps details of its ranking factors and updates under wraps. This can make it difficult for businesses and marketers to understand what really matters for SEO success and can lead to speculation and misinformation.
As a result of misinformation spread, it can be difficult for businesses to keep up with the latest developments and understand what really matters for SEO success.
Myth 1: Agencies Can Guarantee #1 Ranking On Google
No one can guarantee a #1 ranking on Google, and anyone who claims to do so is likely using unethical SEO tactics and will likely fall short on their promises.
While there are certain strategies that can increase the chances of ranking higher, such as creating high-quality content and optimising website structure, there are no guarantees in SEO. Therefore, it’s important as a business to shift focus to creating value for your users rather than trying to game the system.
Myth 2: Keywords Are The Only Important Factor For SEO
While keywords are an important factor for SEO, they are not the only one. Search engines like Google now prioritise high-quality, informative, and relevant content over keyword density.
In 2023, the focus has shifted toward high-quality, human-written content that satisfies the user’s search intent. Keyword mapping, keyword research and keyword content strategy are still crucial in developing a successful SEO strategy, but old-school practices such as keyword stuffing and assessing the keyword density of a page are not of focus for a long-term oriented strategist.
When content is written for and in the context of what the webpage is about, the natural flow of language will include enough ‘keywords’ that search engines and users can understand what it is you’re offering and can be found on search for.
Myth 3: The More Backlinks You Have, The Better Your SEO Will Be
As the algorithm continues to evolve, Google and experts have identified a huge decrease in the importance of backlinks as a ranking factor. There’s been a shift in recent years from more is more toward less is more.
The quality of backlinks is more important than the quantity. Low-quality or irrelevant backlinks can actually harm your SEO performance, while high-quality backlinks from authoritative websites can improve it (as well as give you another source of traffic and brand awareness).
The entire premise of backlinks is that other businesses in your niche value what you have to say about a certain topic, or even recommend your product, by linking to your website on their own. Earning these naturally is encouraged by search engines to push your marketing outreach through strong industry partnerships.
Myth 4: Paid Search Has No Impact On Organic Search.
Paid search and organic search are often treated as separate entities in digital marketing, but they are interconnected. While paid search ads are not a direct ranking factor for organic search results, they can have an indirect impact on your website’s search engine performance.
One way that paid search can impact organic search is by increasing brand awareness and visibility. Paid search ads are often displayed at the top of the search engine results page, giving your brand greater exposure to potential customers. As users become more familiar with your brand, they may be more likely to click on your organic search results when they appear.
Paid search can also provide valuable insights into which keywords and ad copy are most effective in driving clicks and conversions. This data can be used to inform your organic search strategy, helping you to identify which keywords to target and which content to create in order to improve your search engine performance.
Stop Listening To Misinformation
As a business navigating the digital age of marketing, it can be easy to get wrapped up in SEO misconceptions, and even get stuck in the past with outdated strategies spread by self-proclaimed experts.
SEO in 2023 is about future-proofing your website and brand. Using only holistic and emerging strategies, the team at 5 Twelverecognise that SEO is more than just backlinks and blog posts! If you’re curious to know how we collaborate with businesses for smarter digital marketing strategies, get in touch today.
