About

5 Twelve was founded in 2023 after years spent working across both in-house and agency SEO roles. During that time, one pattern became impossible to ignore, particularly on the Gold Coast.

SEO had become a “cash grab” for entrepreneurs and businesses with little to no marketing experience. Cookie-cutter packages, aggressive sales tactics, inflated fees, and long lock-in contracts had eroded trust in the industry and left many businesses burned, frustrated, and no closer to meaningful growth.

5 Twelve was built to be the opposite of that.

At its core, this is a boutique SEO consultancy designed to work alongside businesses that genuinely need SEO and are ready to approach it properly.

SEO is a powerful channel, but only when it’s treated as part of a broader strategy, not a silver bullet. That belief underpins everything we do.

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Company founder
What we say

“In starting 5 Twelve, we wanted to stray away from agency norms. Most businesses we chat to have been stung by agencies of past – overpromise and underdeliver had become the motto of our very saturated industry. This is why we offer no lock-ins, personalised strategies and full transparency along the way. We want long term clients with ongoing results we can celebrate!”

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Referral Partners

We don’t believe in pretending to be experts in everything.

Strong SEO works best when it’s supported by equally strong specialists across design, development, branding, and content.

When a project needs support beyond SEO, these are the teams we confidently recommend.

WPeasy logo

WP Easy

Web Design & Development

WP Easy specialises in high-quality WordPress development, performance optimisation, and ongoing technical support. Their team is meticulous, reliable, and excellent to collaborate with on SEO-led builds and technical improvements.

We’ve had an ongoing relationship with Michael and Alan since 2023 and consistently value their professionalism, responsiveness, and integrity. Our values align closely, and we trust WP Easy to deliver work that’s thoughtful, technically sound, and built with long-term performance in mind.

WP Easy

Studio Quatro

Web Design & Development

Studio Quatro is led by founder David and specialises in designing and building high-quality WordPress websites with a strong emphasis on custom design and considered user experience. Their work strikes a balance between aesthetics, performance, and functionality.

Our relationship began when David designed and built the 5 Twelve website, giving us firsthand experience of his approach, attention to detail, and technical capability. With international experience and a global client base, David brings a broader perspective to each project, which consistently elevates the end result.

Studio Quatro
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Milkshake

Creative Brand & Marketing

Milkshake is a brand and marketing agency led by founder Sam, specialising in brand strategy, content development, and creative direction. Their work is grounded in sharp market insight, strategic clarity, and a deep understanding of how brand influences long-term business performance.

We’ve collaborated with the Milkshake team across multiple projects and have seen firsthand how they help businesses strengthen their positioning, build confidence in their messaging, and improve marketing ROI. Their ability to balance analytical thinking with creativity makes them an exceptional partner for SEO-led strategies.

Milkshake
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Content Box

Content Marketing

Content Box are exceptional copywriters and marketing specialists with a strong focus on clarity, structure, and purpose-driven content. Their work supports SEO while maintaining brand voice, readability, and strategic intent — avoiding the common trap of writing purely for algorithms.

We trust Content Box for projects where messaging needs to be clear, considered, and commercially effective. Their ability to translate complex ideas into accessible, high-quality content makes them a valuable partner for businesses looking to strengthen their marketing foundations alongside SEO.

Content Box
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Gold Coast Graphic Design

Graphic Design

Gold Coast Graphic Design is a local studio specialising in brand and marketing design, with a portfolio that spans a wide range of creative and commercial projects. They designed the 5 Twelve logo, giving us firsthand experience of their process, creativity, and attention to detail.

We value their ability to create design work that feels distinctive without being overcomplicated. As Gold Coast–based specialists, they understand the local business landscape and consistently deliver thoughtful, well-executed creative that supports long-term brand growth.

Gold Coast Graphic Design